The Go-Giver by Bob Burg and John David Mann

RE: A letter to friends, colleagues, and business contacts

DATE: 15 February 2009

All,

I just finished reading The Go-Giver: A Little Story About a Powerful Business Idea for the second time and as I reflect on the "The Five Laws of Stratospheric Success" I felt compelled to share them for those of you who have not had a chance to read the book. I also implore you to take the time to read it sooner than later; and if you've read it before... read it again.

As the book states, "These lessons don't apply only to business... A genuinely sound business principle will apply anywhere in life--in your friendships, in your marriage, anywhere. That's the true bottom line. Not whether it simply improves your financial balance sheet, but whether it improves your life's balance sheet."

It is a quick read and well worth it...

Without further ado, I present to you "The Five Laws of Stratospheric Success":

1. The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.

2. The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.

3. The Law of Influence: Your influence is determined by how abundantly you place other people's interests first.

4. The Law of Authenticity: The most valuable gift you have to offer is yourself.

5. The Law of Receptivity: The key to effective giving is to stay open to receiving.

Make it a great week everyone!